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亞馬遜、宏達電傳結盟，合作造智慧型手機

Oct 15th 2013, 21:35

精實新聞 2013-10-16 05:13:04 記者陳瑞哲報導

網路零售業龍頭亞馬遜(Amazon)繼開發Kindle Fire系列平板電腦後，又傳將與宏達電(2498)合作，把行動業務拓展至手機裝置。

英國金融時報引述未具名消息來源指出，亞馬遜智慧型手機開發作業已接近完成階段，原本計畫在2014年上市，但基於某些因素，可能會更改推出的時間。亞馬遜不願對上述報導作進一步評論，不過宏達電行銷長何永生則表示，除了自有品牌外，該公司一直在找尋合作對象。

宏達電先前已有為臉書開發專屬手機的經驗，而亞馬遜除了自行研發出平板電腦外，想切進手機市場的傳言也早已沸沸揚揚。分析師認為，兩者合作一方面互補有無，另一方面還可以共同對抗蘋果、谷歌，因此並不失為一個好的策略聯盟。

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